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Gold Coast Content Creator, Photographer & Freelance Model
Heyy, I'm Samantha.
I'm a 35-year-old creator from the Gold Coast, Australia, and if we've just met, I'm a proud mum of two, a deep belly laugher, a maker of completely unnecessary songs about everyday life (my kids probably think everyone sings their thoughts out loud), and someone whose brain is constantly dreaming up new ways to bring ideas to life. Thanks, ADHD. 😂
I genuinely love creating. Whether it's a heartfelt campaign that makes someone feel something, a funny, slightly cringe reel, a beautifully styled product shoot or talking naturally to camera, I get so much joy from making content that feels real.
I've been with my partner for many years, and together we're raising our two beautiful little humans. While my family is a huge part of my life, they very much prefer life behind the scenes, so they won't be appearing in my client work anymore, even when I'm creating family or motherhood content. (sometimes I can capture little hands in my videos, but other times it’s a mission 😅)
I recently took a little step back from partnerships this year, while settling into this new season of motherhood (and surviving my daughter's first year of Prep 😅), but that creative itch has officially returned and I'm so excited to be creating again!
A little note: I am currently full blonde like my first photo. I tend to swap between hair colours, which is why some recent content examples I am brunette.
Before I ever picked up a camera...
From 20-29 years old, I worked in the automotive industry, somehow becoming an award-winning salesperson despite never feeling like a "salesperson" at all. Looking back (after my ADHD diagnosis), I realised my superpower was never selling, it was reading people. Every conversation was different, and I naturally adapted the way I communicated to the person sitting in front of me.
Around the same time, I started managing the dealership's social media... and accidentally fell in love with content creation.
At 29, I started sharing on my own Instagram and within two months I was working with brands. Six years later, I've worked with thousands of brands, flown interstate just to learn photography, collected far too much camera gear, and discovered there's genuinely nothing I love more than bringing creative ideas to life.
Whether it's making people laugh, creating something heartfelt, photographing products, recording voiceovers or talking to camera, I just love creating content that feels real.
What makes my content different?
I genuinely believe my background gives me an advantage.
My years in sales taught me how different people think, what captures attention, and how to communicate with a wide range of personalities.
Today, I combine that understanding of consumer psychology with years of experience in photography, videography, modelling, editing and voice-over work.
Whether I'm following a script or creating something from scratch, I naturally adapt my delivery so it feels like a real conversation, not a performance.
Clients often tell me my scripts never sound scripted. That's my favourite compliment. 🥹🥰
Booking Enquiries
Kind words
“Sam creates incredible content for our business. The content is fresh, fun and varied and she’ll easily pivot and change whenever we need it. Thank you!”
— Peta Booker (founder The Bento Buzz)
UGC Clients
“Thank you so much for the amazing content you’ve created for us, we’ve absolutely loved it!”
— Caitlin Shinnie (founder Candy Claws)
“Omg, this is so awesome! I didn’t expect anything till at least tomorrow. Looks like I’ve gotten few follows!!! Thank you!!! Honestly, my business would never be possible without people like you xx”
— Tess Hanita (founder Creme De La Creme Hair)
“Samantha is very professional and her attention to detail is unmatched- truly! One of the best photographers I’ve used for my brand. I chose the raw content package for my website photos and Samantha knew all the right angles, positioning for my model (making my job easier). Will be using again! Very happy client 🥰”
— Laetitia Barrett (founder Lumi Active)
Photography Clients
“So much fun!! Samantha is an expert and I've had some awesome shoots with her already. She knows her stuff, knows how to find the right spot, the right light and just make things work. Very happy with everything I've gotten. My go to photographer on the Gold Coast!! 10/10 recommend.”
— Dylan Benjamin (Personal Brand)
“Samantha was so lovely during my shoot! She made me feel at ease and confident and I really enjoyed the experience with her. The photos were gorgeous and Samatha kept me updated with the process the whole time and was very responsive to messages. Definitely Recommend!!”
— Amelia Vohland (Bridal Photoshoot)